Australia’s general practice sector is navigating a critical juncture. Patient complexity is rising, administrative load is increasing, and practice sustainability is under pressure. The RACGP Health of the Nation 2024 report highlights key indicators that underscore the urgency:
- 70% of GPs report being dissatisfied with the amount of administration in their work—up from 60% in 2023
- 83% of GPs rarely or never use AI tools in their practice
- 64% cite lack of time as the main barrier to adopting innovative technologies
- Only 13% of GPs feel well-informed about the current state of innovation in general practice
While the report stops short of prescribing specific solutions, the implications are clear: practices must find smarter, more scalable ways to reduce admin, protect clinical capacity, and adapt to a future that demands both performance and flexibility.
At Donnabrook, we view communication intelligence—powered by real-time automation, conversation analytics, and AI-assisted workflows—as one of the fastest and most measurable ways to create that operational uplift.
Freeing up clinical time without compromise
General practitioners routinely spend hours on patient callbacks, appointment follow-ups, and manual documentation—all of which falls outside of billable activity.
With AI-generated call summaries, automatic task capture, and searchable voice records, that time can be reclaimed—without compromising continuity or care standards.
Result: More time for patients. Less after-hours admin. And improved clinician focus.
Empowering lean, high-performing admin teams
Frontline staff are critical to the patient journey, but in many practices, they’re working within fragmented, manual systems that lead to inefficiency and duplication.
Modern communication platforms streamline admin by:
- Routing calls based on patient intent
- Supporting live scripting and resolution guidance
- Capturing metrics and performance data in real time
Result: Admin teams can handle more volume, with less effort—reducing burnout while maintaining a high standard of service.
Delivering a consistent, patient-centred experience
Every call, message, or missed interaction shapes the patient’s perception of care. But in group or multi-site environments, consistency often varies.
AI-enhanced communication tools allow for:
- Uniform call handling and triage protocols
- Sentiment tracking to flag and resolve negative interactions
- Performance coaching based on real-world conversation data
Result: A patient experience that’s consistent, responsive, and reflective of your brand values—across every site, every time.
At Donnabrook, we help general practices in Australia modernise their communication infrastructure to align with long-term goals and provide lifecycle accountability.
